As of 2025, the dietary supplement market continues to experience steady growth both in Thailand and globally. Products related to beauty and women’s health are leading the way, showing the highest growth rates and consumer demand. With health-focused lifestyles becoming the norm, brands that develop the right products to meet market needs can experience rapid success.
🌟 1. Glutathione + Collagen with Vitamin C/E – The Brightening Favorite
One of the all-time best-sellers is the “Glutathione + Collagen with Vitamin C and E” formula. Popular among working women, university students, and teens, this combination addresses a strong desire for glowing skin, a brighter complexion, and inner wellness.
This formula delivers fast results, contains familiar and trusted ingredients, and can be developed in both drink mix and capsule formats — offering convenience and versatility for different user preferences.
🌟 2. Multivitamins for Women – Large Market, High Repeat Sales
“Multivitamins for Women” is another top-performing product category. These supplements offer all-in-one support for skin, hair, nails, and immunity. With consistent demand and a wide consumer base — from teens to working professionals and moms — this category presents a high potential for repeat purchases and broad marketing opportunities.
🌿 3. Beauty Herbs – A Must for Clean Beauty Enthusiasts
Natural wellness is on the rise, and herbal supplements for beauty are gaining traction rapidly. Ingredients like pomegranate extract, turmeric, and astaxanthin (red algae) are increasingly popular among health-conscious consumers seeking unique and effective alternatives to chemical-based supplements.
These natural formulations not only add value but also help brands stand out in a crowded market — especially among the rapidly growing clean beauty and wellness community.
✅ Start Your Own Brand Today
Partner with experts in supplement formulation and marketing and bring your product idea to life. From concept to shelf-ready brand — we provide free consultation and full OEM support to help you succeed in the competitive health market.
