Entering the herbal product business during a time when consumers are increasingly health- and nature-conscious presents a golden opportunity. However, before jumping into production, it’s essential to understand the legal classification of herbal products and align them with your target market.
Types of Herbal Products You Should Know
Herbal products are not limited to traditional medicines. They fall into several categories based on their intended use and regulatory standards
1. Traditional Thai Medicine (TTM)
These are formulations based on classic Thai medical texts, such as The Royal Thai Pharmacopoeia or Wat Pho Medical Texts. The ingredients and production methods must strictly follow traditional recipes. They are used to treat general ailments in line with Thai traditional medicine principles.
2. Herbal Medicines Based on Alternative Medical Knowledge
These products are derived from local or alternative medical systems such as Traditional Chinese Medicine (TCM) or Ayurvedic medicine. The specific system must be clearly stated, and scientific or historical evidence must support their safety and effectiveness.
3. Developed Herbal Medicines
These are scientifically developed herbal products that are officially registered as medicines with the Thai FDA. They are backed by clinical or preclinical research and used in mainstream medical contexts — for example, Andrographis paniculata (Fah Talai Jone) capsules, proven effective and widely accepted.
4. Herbal Health Products
These products are intended for general health maintenance, not for disease treatment. Examples include herbal teas, dietary capsules, or tonics. While they are not classified as medicine, they must be manufactured to standard and avoid exaggerated health claims.
5. Herbal Cosmeceuticals (Herbal-Based Cosmetics)
These include skincare and haircare products such as lotions, creams, or shampoos containing herbal ingredients. Though regulated as cosmetics, they must undergo safety testing and have their formulations properly notified to the Thai FDA.
Why Product Type Matters
Choosing the right herbal product type involves more than selecting ingredients or formulas. It requires:
– Legal compliance
– Understanding market channels
– Tailored marketing strategies
These ensure your product reaches the right audience effectively and remains safe and trustworthy for consumers.
If you’re planning to start your herbal product line, our expert team is ready to assist you — from formulation and recipe development to GMP-compliant manufacturing and FDA registration.
